Acquisition
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Acquisition
KFC and NZ Post Office Partner in Home Deliveries
KFC and NZ Post are testing a program to increase postal revenue and loyalty.
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Acquisition
Taco Bell Shifts Marketing Strategy Says CMO Marisa Thalberg
Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house.
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Acquisition
It’s Gonna Be a “Damn Good Time” Mountain Dew Says
The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.
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Acquisition
A Chat with Sweet Earth on its Meteoritic Rise to $25 Million in Sales
Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.
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Acquisition
Unilever VP Piyush Jain Talks AXE, Hair and Influencers
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
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Acquisition
Need a Cup of Dunkin’ Coffee? Order Ahead with Waze
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.
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Acquisition
Tiger Beer Murals Made from Air Pollution
Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.
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Acquisition
The Muslim Marketing Movement Marches Forward
Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.
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Acquisition
Why Luxury Brands Need to Focus on the Human Customer Experience
Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.
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Acquisition
Tips to Act on Social Listening; The Good, the Bad and the Ugly
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative