Acquisition
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Acquisition
Waze App Let’s Wazers Choose Disney Characters from Cars 3
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3.
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Acquisition
OREO Launches $500,000 #MYOreo Creation Contest
Oreo has flavor contests in its DNA, and the #MYOreo Creation Contest is setting a high standard.
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Acquisition
Airbnb, the Digital Disruptor, Launches a Print Magazine
Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world
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Acquisition
Real Beauty Bottles Draw Praise and Mean-Spirited Comments
Dove’s Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging.
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Acquisition
The Glenlivet Modernizes Sampling with The Dram Room
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.
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Acquisition
Tissot President François Thiébaud on NBA Deal, Global Reach
Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.
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Acquisition
Finding the Right Tone for Your B2B Brand Voice
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.
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Acquisition
Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year
After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch.
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Acquisition
Enjoy Life Foods Goes Product Sampling in a Yellow School Bus
Enjoy Life Foods has packed up a yellow school bus with its allergy-friendly foods that work well for school lunches and is on the road sampling its products.
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Acquisition
Marketers Train for Social Media Crisis Drills
Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.