Acquisition
-
Acquisition
Kimberly-Clark’s Creative Strategy to Hire “Original Thinking” Millennials
Frans Mahieu, global marketing director of people strategy, at Kimberly-Clark shares its strategy to hire Millennials.
-
Acquisition
The Oreo Wonder Vault Surprises Contest Entrants
The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants.
-
Acquisition
How to Implement a Hyperlocal Social Media Strategy
Tips to get in front of consumers using a hyperlocal social media strategy.
-
Acquisition
NBA Jersey Sponsorships Sign Six Brands
The NBA jersey sponsorships opportunity will put branded logos on team player’s jerseys for the first time.
-
Acquisition
Wharton Marketing Guru Calls Out New Approaches for the CMO
The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective.
-
Acquisition
Coke Turns Labels into Wristbands for Music Festivals
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
-
Acquisition
Doritos Helicopters Drop New Chips on Minnesota
Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.
-
Acquisition
Bud Reprises Controversial “America” Summer Campaign
Bud’s new campaign features labels modified to include words and phrases central to American history, like lyrics from “The Star Spangled Banner.”
-
Acquisition
Hollister Launches Docu-Series on AwesomenessTV
The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.
-
Acquisition
Forget About Renting a Room, Airbnb Hosts Sweden’s Archipelagoes and Vast Waterways
The Sweden on Airbnb “Free to Roam” campaign lists the country’s vast public lands in the same style as a homeowner would post a listing.