Acquisition
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Acquisition
Millions of Coke No Sugar Samples in Australia Delivered Via MarTech
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
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Acquisition
How to Tackle the Biggest Webinar Challenges
Learn how to drive webinar registrations and attendance, deliver an engaging presentation, parse out the best qualified leads and drive on-demand viewing.
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Acquisition
Marketers Own Experiences Change Views About Sexism/Diversity: Cannes
Marketers from AT&T, P&G and Unilever share thoughts and personal experiences that drove them to change how their campaigns go to market.
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Acquisition
Nestlé Invests in Meal Delivery Service
Nestlé has led $77 million in new funding for startup meal delivery service Freshly, that was also supported by existing investors.
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Acquisition
How Coca-Cola Turned a Romanian Music Festival into a Fashion Trend
How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
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Acquisition
Gap Celebrates Pride Month with T-Shirts, Donations
Gap, tapping into its long history of promoting equality, is celebrating Pride month with the United Nations Foundation and its Free & Equal program.
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Acquisition
11 Inventive Ways to Use Augmented Reality
The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.
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Acquisition
How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
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Acquisition
2017 PRO Awards Winners Announced at Mastering Brand Activation
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!
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Acquisition
How to Use Instagram for Customer Service
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.