Acquisition
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Acquisition
Making Sense of Lead Gen Metrics and Your True ROI
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
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Acquisition
More Quality Leads Needed in Education Market
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
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Acquisition
Treating B2B Social Like an Online Trade Show
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
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Acquisition
Twitter as a Lead Generation Tool
These six tips offer effective ways to use Twitter as a lead generation tool.
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Acquisition
Why You Should Rethink Your Business Communications Strategy
When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors
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Acquisition
Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.
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Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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Acquisition
Social Can Help Insurers Build Personality, Leads
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.
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Acquisition
Marketers Should Let Their Emotions Get The Better of Them
In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.
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Acquisition
CM Listline: Tapping Masterfiles for Recency and Efficiency
Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes a lot of effort to net out an adequate prospect file from the merge-purge of multiple response list hotlines due to the costs and time required to get the job done right.
