Acquisition
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Acquisition
Take a Spin through the Year’s Best Auto Activations
Take a spin with Event Marketer through the best of the year’s auto activations—
Acura, Cadillac, Lincoln, Ford, Honda and others. -
Acquisition
The CoverGirl Rebrand has Been a Long-Time Coming
The relaunch of a well-known product that has been around forever is never easy. Here’s a behind-the scenes look at the year-long CoverGirl rebrand.
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Acquisition
Better Webinars in 2018: 10 Tips
Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.
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Acquisition
How to Leverage Influencer Video to be Most Effective for Your Brand
Tips to determine the best platform for a specific
influencer’s social video content -
Acquisition
Behind the Scenes with Pepsi on its Aaron Judge Partnership
PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals
and playing ball with a beloved rookie. -
Acquisition
DSW Casts off Omnichannel in Favor of New Tech
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs. -
Acquisition
11 Tips to Sprinkle a Little Glitter on Holiday Marketing
Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.
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Acquisition
A Cruise Line Sets Sail with Unique Email Personalizations
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment. -
Acquisition
Ally Bank Flys a Drone in a Mall and the CMO Weighs In
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put
in place two years ago and why the drone activation worked. -
Acquisition
JetBlue Wants People to Check in for Good
JetBlue for Good Month features a contest for a chance at
a free trip to a volunteer destination.