Acquisition
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Demand Gen
5 Content Marketing Myths to Bust in 2018
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
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Acquisition
4 Pitfalls When Capitalizing on Nostalgia Marketing
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.
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Demand Gen
Better B2B Lead Gen in 2018: 3 Tips
Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.
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Acquisition
How to Turn Holiday Bargain Hunters into Loyal Customers
Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.
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Acquisition
How Digital is Forcing Sales and Marketing to Unite
Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here’s what you need to know.
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Acquisition
Your Holiday Reading: Top 12 B2C Articles from November
It’s a busy time of year, so we have collected the top articles for you to catch up on.
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Acquisition
Customer Loyalty: Three Tips to Earn It and Keep It
Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.
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Acquisition
How Henkel Stays on the Cutting Edge of Influencer Marketing
Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”
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Direct Marketing | Print
Six Elements of Effective Marketing Creative Design
A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.
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Acquisition
Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.