Acquisition
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Acquisition
5 Ways Influencer Marketing Transforms Retail Sales
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.
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Acquisition
Beta Testing Gen Z Story on Campus
Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.
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Acquisition
Taking the Fight to Digital: UFC CBO Garry Cook
UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.
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Acquisition
New Research Promotes Education-based Marketing
New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.
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Acquisition
3 Insights to Market to Gen Z
Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.
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Acquisition
Attribution: A Linear Approach to Conversion Credit
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.
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Acquisition
Why Referral Marketing Is a Strategic Imperative for 2016
Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.
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Acquisition
Why Email and Social Campaigns Should be Integrated
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.
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Acquisition
6 Legal Risks Marketers Need to Understand Today
A slew of legal and compliance issues arose in a new survey with many of the issues involving the marketing space. Here are 6 risks you need to know about.
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Acquisition
7 Signals That Your Brand Has Lost its Way
It’s easy to get caught up in the fast pace of managing a brand’s marketing strategy and lose focus on the mission. These 7 steps will help.
