Acquisition
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Acquisition
What Business Can Learn from Politicians
Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.
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Acquisition
Coke’s New Packaging Strategy, Sameness
Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.
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Acquisition
What Brands Can Learn from Politicians
Here are some helpful lessons that brands can learn from politicians.
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Acquisition
5 Ways Influencer Marketing Transforms Retail Sales
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.
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Acquisition
Beta Testing Gen Z Story on Campus
Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.
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Acquisition
Taking the Fight to Digital: UFC CBO Garry Cook
UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.
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Acquisition
New Research Promotes Education-based Marketing
New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.
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Acquisition
3 Insights to Market to Gen Z
Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.
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Acquisition
Attribution: A Linear Approach to Conversion Credit
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.
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Acquisition
Why Referral Marketing Is a Strategic Imperative for 2016
Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.
