Acquisition
-
Acquisition
Cat Lovers Go For Gold
While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …
-
Acquisition
Dave & Buster’s Embarks on Mobile Tour
Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster’s has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out …
-
Acquisition
Krystal Holds World Hamburger-Eating Championship
Despite controversy over fast food contributing to rising obesity, hamburger chain Krystal is holding its first-ever world hamburger-eating championship this fall. Billed as the Krystal Square Off, the 11-event hamburger-eating circuit will run …
-
Acquisition
Discovery HD Theater Offers Father’s Day Sweeps
Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father’s Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding …
-
Acquisition
Striking Gold
The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,
-
Acquisition
Starz Drops $4 Million to Promote Pirates of the Caribbean
Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.
-
Acquisition
Iams Holds Pet Makeover Sweepstakes
Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes
-
Acquisition
Jose Cuervo Offers $1 Million For Spot Near Hollywood Sign
The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words “Cuervo Nation” beneath the city’s best-known landmark, the
-
Acquisition
FedEx Launches Online Sweeps
FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,
-
Acquisition
Harrah’s Drops $20 Million on Treasure Hunt Promo
Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator