Acquisition
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Acquisition
MGM Sponsors ‘Mother of All Contests’
Baby prognosticators unite! MGM Television is sponsoring a one-of-a-kind contest for fans of the hit sci-fi show Stargate SG-1 to predict the exact time and date series’ star Amanda Tapping will give birth to her first child. And the fan that makes the …
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Acquisition
Regis & Kelly’s Pontiac Sweeps Gets 2 Million Entries
Some 2 million viewers have entered a sweepstakes so far to win one of 20 sport vans being given away on Live with Regis and Kelly (Jan. 19, Xtra). General Motors and Buena Vista Studios have partnered to give away at least 20 2005 Pontiac Montana SV6 …
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Acquisition
Office Depot Rolls Sweeps to Make New Friends and Keep the Old
Office Depot is leveraging its NASCAR sponsorship with a sweepstakes in an effort to acquire and retain small business customers. Participants can enter the sweepstakes by filling out a form at computer workstations in any one of Office Depot’s more …
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Acquisition
Sandals Resorts, Capitalizing on Bitter Temps, Touts its Beaches
Getting a little cabin fever? Sandals Resorts hopes so and is out with a multi-faceted campaign to get people to shake off the bitter winter chill with a visit to one of its sultry, white-sand beach resorts. Sandals Beaches entices consumers to its …
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Acquisition
Clifford Celebrates Valentine’s With TV Special, Sweeps
That loveable canine, Clifford the Big Red Dog, has returned to celebrate Valentine’s Day touting a new PBS Kids special and a sweepstakes offering participants the chance to win one of 50 Clifford-themed packages. Scholastic Entertainment is kicking …
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Acquisition
Dr Pepper Tour Supports Under the Cap Game
Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? “Enjoying the smooth, rich taste of Diet Dr Pepper is a …
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Acquisition
Spalding Searching For AFL Fan of the Year
Sporting goods manufacturer Spalding has launched a 13-week multi-channel sweepstakes in search of the AFL’s Fan of the Year. Fans can register at Arenafootball.com, sign-up for a personalized fan page and track their fan participation. Throughout the …
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Acquisition
Hershey’s Dangles $1 Million In Super Bowl Sweeps
Hershey Foods Corp. and Super Bowl quarterbacks Donovan McNabb and Tom Brady are giving consumers a chance to win $1 million in an online sweepstakes being held this week. Tom Brady and Donovan McNabb’s on-field performances could make a Hershey …
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Acquisition
The Knot Offers Vacation Getaway Through Watch-and-Win Sweeps
Wedding planning company, The Knot, has partnered with Who Wants To Be A Millionaire for a special wedding edition of the hit game show, in which viewers can join the fun by entering a sweepstakes to win a trip to St. Lucia. The five-episode Play to …
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Acquisition
NFL to Hold Mobile MVP Contest on Super Bowl Sunday
The National Football League and Players, Inc. will hold a text-messaging contest for viewers to choose the most valuable player on Super Bowl Sunday. On Sunday, FOX Sports broadcasters will announce the in-game promotion where fans can text “MVP” to …