Acquisition
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Acquisition
Dairy Marketers Piggyback Bake-Off
The American Dairy Association/National Dairy Council this week breaks its second 3-A-Day of Dairy campaign with tie-ins to the Pillsbury Bake-Off Contest and People Magazine. The spring 2004 effort, ADA’s first promo positioning dairy as a weight-loss …
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Acquisition
Taco Bell’s $1 Million Pesos Promo Touts Mountain Dew Drink
Taco Bell is out with a national beverage promotion dangling 1 million pesos for customers who drink its exclusive Mountain Dew Baja Blast. The sweeps is the first major promotion since the new beverage, created with Pepsi, the maker of Mountain Dew …
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Acquisition
House of Blues, McDonald’s Big Mac Team Up for Sweepstakes
Blues music is the latest offering under a new sweepstakes at McDonald’s Corp., which gives consumers a chance to win tickets to the House of Blues concerts. McDonald’s is teaming up for its first-ever partnership with live music brand House of Blues to …
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Acquisition
Apprentice To Feature AE Clothing With A Twist
American Eagle Outfitters is the latest brand to join a growing list of companies linking product placement deals on the NBC’s hit show The Apprentice. In the latest episode, which airs tonight at 9 p.m. ET, Apprentice contestants will face off at the …
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Acquisition
Big Name Brands Partner For Video Game Tour
Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft’s Xbox video game system. The addition of such strong brands further leverages GameRiot’s power as the leading video …
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Acquisition
Bank of America Plans Major Activation of MLB Sponsorships
Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York …
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Acquisition
Loews Cineplex Boost Buzz With Sahara Sweeps
To help build buzz around the upcoming release of Sahara, Loews Cineplex Entertainment is rolling out a new sweepstakes offering consumers a chance to win a new Jeep Wrangler. Loews Cineplex is giving away a new Jeep to promote Sahara Patrons can …
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Acquisition
Nextel Launches First of Three NASCAR Sweeps
Nextel Communications Inc. has launched the Nextel All-Star Challenge Sweepstakes, the first of three national sweepstakes that will be offered by Nextel during the 2005 NASCAR season. The sweepstakes, which began on Sunday, lets fans choose one driver …
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Acquisition
All in the Game
Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic
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Acquisition
Force Remains Strong with Star Wars Partners
The Force is back and it’s bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest …