Acquisition
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Acquisition
Hasbro Sweepstakes Turns Monopoly Money to Gold
Hasbro celebrates Monopoly’s 70th anniversary with a sweepstakes that takes its prizes straight from the game board. Monopoly money now comes in green The Instant Tycoon game will award a grand-prize $15,140 — the amount of money in a Monopoly game. …
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Acquisition
Crest Goes on Tour Motoring Huge Tube of Toothpaste
Procter & Gambles’ Crest is on the road with a giant tube of toothpaste rolling across America. Samples of Crest Whitening Plus Scope will be handed out to visitors from this rolling tube The Crest Imagine Tour is making stops at major events …
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Acquisition
Kodak Snaps Disneyland Sweepstakes
Eastman Kodak Co. is leveraging its longtime alliance with the Walt Disney Co. for an on-pack sweeps celebrating Disneyland’s 50th anniversary. The sweepstakes will award trips to the original Disneyland in Anaheim, CA and the newest park in Hong Kong. …
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Acquisition
RC Cola Celebrates its 100th Birthday
RC Cola is turning 100 this year and its maker, Cadbury Schweppes Americas Beverages, is set to break a summer-long promotion to celebrate. As part of the festivities, special 100th anniversary packaging will be unveiled, supported by a sweepstakes in …
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Acquisition
Ben & Jerry’s Tours with Dave Matthews Band
Ben & Jerry’s Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry’s serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry’s piggybacks the …
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Acquisition
Hershey, Nestlé Bow New Treats
Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.’ Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps …
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Acquisition
Bacardi Silver Ties with Sex and the City
Bacardi Silver has partnered with Turner Broadcasting System and reruns of the sizzling hit series Sex and the City to drive brand awareness and sales. The Turn on TBS, Turn on the Flavor campaign kicks off May 16 with plenty of in-store promotions and …
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Acquisition
American Airlines, Blockbuster Screen Sweeps
American Airlines and Blockbuster have partnered for a sweepstakes that offers consumers a $10,000 travel gift certificate and a digital video camera. Consumers can enter the Feature Presentation sweepstakes by completing an entry form at AA.com/promo. …
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Acquisition
Star Wars Premiums, Sweeps Invade Burger King
After 28 years, ‘The Force’ still has strong ties to Burger King Corp., which this week will launch its first global promotion surrounding the release of Star Wars: Episode III Revenge of the Sith. Starting today, U.S. consumers can collect 31 Star Wars …
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Acquisition
Best Western, Nickelodeon Team Up With Travel Card Promo
Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …