Acquisition
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Acquisition
Scholastic Offers Libraries Harry Potter Sweeps
Harry Potter isn’t just for kids. Even U.S. libraries are joining in the book craze, thanks to a new contest by Scholastic Inc. J.K. Rowling’s sixth edition of Harry Potter hits retail store July 16 Scholastic Inc., the publisher of the series, is …
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Acquisition
Starburst Puts Texting Promo on 60 Million Wrappers
Starburst Fruit Chews is out with an on-pack promotion that taps a hot duo: teens and cell phones. The More Juice, More Bursts instant win and sweepstakes game is promoted on more than 60 million packages. Participants have two choices: they can text in …
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Acquisition
CC Ups the Ante to $2.5MM
Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among
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Acquisition
LA Gear Launches Interactive Campaign, Sweeps
LA Gear is bringing its brand to life via an interactive campaign featuring its new track shoe styles, in which animated shoestrings act out various scenes from Hollywood movie genres online. Consumers who log on to Lagear.comcan see the shoestrings in …
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Acquisition
Taco Bell Tells Consumers to Get Saucy Via Contest
Taco Bell is asking consumers to part with some words of wisdom as part of the QSR’s second annual Share Your Sauce Wisdom contest for a chance to win a year’s supply of free food. The QSR is searching for unique Taco Bell sayings to include on its …
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Acquisition
Chevy Forms Multi-Million Dollar Deal With Nickelodeon
Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms. The effort is part of a new campaign by General Motors to target families. Nickelodeon and Chevy …
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Acquisition
Black Eyed Peas Play American Eagle Stores
American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …
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Acquisition
ALA Contest Sending Winner to World Series
The American Library Association (ALA), Major League Baseball and the MLB Players Association have kicked off the fourth-annual “Major Leagues @ your library contest,” an online baseball trivia contest that will send a grand-prize winner and a guest to …
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Acquisition
Denny’s Roars On With Madagascar Premiums, Sweeps
It’s a jungle out there, or at least will be through June at 1,600 Denny’s restaurants nationwide during the chain’s promotion of the computer-animated film Madagascar, which offers movie-themed premiums for kids and a sweepstakes for adults. Kids can …
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Acquisition
Ball Park Touts Friday Giveaway
Sara Lee Foods kicks off summer with a Memorial Day rebate offer for Ball Park franks. The effort, dubbed Free Frank Friday, invites shoppers to buy a package of Ball Park Grillmaster Franks this Friday, May 27, then mail in a rebate form to get back …