Acquisition
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Acquisition
Lipton Taps National Parks as Prizes
Lipton is out with a sweeps that sends the winners on getaways to some of the nation’s national parks. The sweeps, in partnership with the National Park Foundation, runs during June, July and August. Consumers can enter at Lipton.com/summersweeps. Each …
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Acquisition
Kraft Serves Oreo Jingle Contest
Kraft Foods is reviving Oreo’s TV ad jingle “Ice Cold Milk and an Oreo Cookie” with a contest offering the chance to sing in an Oreo radio commercial. The Milk’s Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their …
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Acquisition
Court TV Extends Takedown Show Via Online Game, Sweeps
To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …
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Acquisition
Brain Quest Offers College Tuition Sweeps
Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest …
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Acquisition
KB Toys Plays at Kennedy Space Center
Retailer KB Toys will give one kid a taste of space through a June sweepstakes with the Kennedy Space Center Visitor Complex. The Astronaut Training Experience Sweepstakes will award a grand-prize trip to the space center to meet a NASA astronaut and go …
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Acquisition
Ford Teams With Home Depot for Incentives and Sweepstakes
Ford Motor Co. has teamed with do-it-yourself retailer The Home Depot for a pair of promotions designed to raise brand awareness for both. In addition to five different Home Depot gift packages being offered as incentives for consumers buying or leasing …
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Acquisition
Cendant Adds Bewitching Incentive For Hotel Stays
Cendant’s Hotel Group is offering consumers an enchanting incentive to stay at one of its eight hotel chains this summer. Cendant offers consumers a magical summer incentive The hotel group has teamed with Sony Pictures and its upcoming motion picture …
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Acquisition
TIA Offers Top 10 American Treasure Spots, Sweeps
The Travel Industry Association is giving travel planners a big boost when it comes to top spots consumers have on their wish list to visit. The Grand Canyon and the Statue of Liberty are among the top frontrunners, according to a national survey by the …
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Acquisition
Santa Fe Tobacco Counts on Retailer of the Year Contest, Again
Santa Fe Tobacco Co. has kicked off its an annual contest aimed at incenting retailers to increase sales of the brand’s natural tobacco products. The tobacconist is awarding $40,000 in prizes, including a $5,000 grand prize, four first prizes of $2,500, …
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Acquisition
Taco Bell Launches Online Food Sightings Museum
Whether its pizza, toast or corn chips, a growing number of consumers are reporting seeing images in their food. And to pay homage to this new phenomenon, Taco Bell has launched a home for these edible “visions” via the first online Food Sightings …