Acquisition
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Acquisition
Outside the Box
Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue
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Acquisition
Mission: Fun in the Sun
It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air
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Acquisition
TBS Teams With Baskin-Robbins on Pair of Sweeps
TBS and Baskin-Robbins are getting together for a cross-promotion called “31 Days of Funny,” kicking off July 1 and is the first promotion that ties in a brand with TBS’s year-old “Very Funny” prime time lineup of syndicated comedy programming, which …
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Acquisition
Miller Sweeps Taps Hispanic Soccer Fans
Miller is out with a summer sweepstakes targeting Hispanic soccer fans with a chance to win tickets to the Confederation of North, Central America and Caribbean Association Football (CONCACAF) Gold Cup finals. The sweeps, Destapa Tu Sentidos (Uncap your …
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Acquisition
Checkers Leverages NASCAR Sponsorship with Sweeps
Checkers/Rally’s sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can …
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Acquisition
GSN Targets Bars to Promote Ballbreakers
GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …
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Acquisition
OfficeMax Rides Chicago Baseball Rivalry
OfficeMax is using an instant-win game to activate its sponsorship of this weekend’s Crosstown Classic series between Chicago’s Cubs and White Sox. The What’s Your Team? Sweeps will award a grand-prize “ultimate fan experience” with the winner’s …
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Acquisition
United Sweeps Awards Cubs, Sox Fans Crosstown Flights
United Airlines is whipping up baseball fever in hometown Chicago with a one-way flight for Cubs and White Sox fans. United plays go-between with Cubs and Sox fans United’s discount carrier Ted will fly 156 sweeps winners from O’Hare Airport on …
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Acquisition
McDonald’s Names DIC Licensing Agent; Sweeps Ties to Sharkboy
McDonald’s Corp. has signed DIC Entertainment as its worldwide licensing agent for active play toys, entertainment and apparel. DIC will develop new programs and products for McDonald’s McKids brand slated to rollout later this year and in 2006. The …
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Acquisition
Red Robin to Give a New Grill in Exchange for the Grungiest
The grubbiest grill owner will get a new one from Red Robin Red Robin Gourmet Burgers is on the hunt for the greasiest, grungiest, most broken-down barbeque grills around in a contest that awards the winner a brand-new shiny grill. Through June 19, …