Acquisition
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Acquisition
Shell Touts V-Power in $25 Million Campaign
Shell Oil Products U.S. is running an online sweeps and mobile marketing tour as part of its $25 million campaign for Shell V-Power premium gasoline. The Fuel Your Drive sweepstakes awards one grand prize of five years’ worth of gas (worth $5,000); an …
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Acquisition
KFC, Raymond’s Roberts Team For Sweepstakes
KFC is getting a little boost from actress Doris Roberts to help bring families together at dinnertime. The QSR has tapped Roberts, who starred as Marie in the CBS hit Everybody Loves Raymond, to help families create their own new dinner traditions as …
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Acquisition
Warner Bros. Touts Sweet Line-Up of Chocolate Factory Promos
To help generate additional buzz around the much-anticipated summer film Charlie and the Chocolate Factory, promotional partners are lining up to support the Warner Bros. Pictures release. More than seven brands, including QSRs and consumer package …
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Acquisition
Loews Launches Free Phone Giveaway, Sweeps
Loews Cineplex is giving consumers a new reason to escape the summer heat and enjoy a flick. Consumers who save their Loews ticket stub and enter their ticket number online at Enjoytheshow.com/phone can receive a free Motorola V551 Video Phone as part …
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Acquisition
Poland Spring Pitches the Ultimate Baseball Rivalry
Water bottler Poland Spring has launched an online campaign to uncover the sports fanatic most dedicated to either the Boston Red Sox or the New York Yankees baseball teams. “The launch of the Ultimate Fan contest allows us to demonstrate Poland …
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Acquisition
P&G Halts Body Spray Ads to Children Following CARU Investigation
Procter & Gamble has agreed to stop advertising its Secret brand Sparkly Body Spray to children under age 12 following an investigation by the Children’s Advertising Review Unit (CARU) into a related sweepstakes promotion and other advertising for the spray.
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Acquisition
McDonald’s, Sony Serve Up PlayStation with Big Mac
McDonald’s Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems. The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a …
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Acquisition
Newcastle Brown Ale Dangles Entertainment and Shopping in Sweeps
Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. …
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Acquisition
Nextel, Sunoco and Motorola Partner for NASCAR Sweeps
Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion. Consumers can …
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Acquisition
HSN, Dreyers/Edy’s Serve Up Birthday Celebration
HSN, formerly the Home Shopping Network, is celebrating its 28th birthday with the sweet treat of ice cream as part of a new month-long promotion with Dreyers Grand Ice Cream, Inc. Consumer who tune in to HSN can walk away with free ice cream Starting …