Acquisition
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Acquisition
Westin Hotels Takes Apprentice Task Online
Westin Hotels & Resorts is bringing fans of The Apprentice: Martha Stewart online via a new marketing campaign that further leverages its product-placement deal on the show. Westin was the latest brand featured under a brand integration deal with NBC’s …
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Acquisition
Heinz Spreads Silly Squirts Online
H.J. Heinz Co. is launching Silly Squirts kid-friendly ketchup with a dedicated Web site and online sweepstakes. The bottle has a flip top with three different drawing nozzles; it sells for $2. Heinz supports the rollout with a micro-site on family site …
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Acquisition
Hallmark Channel Scares Up Annual Swipestakes
Hallmark Channel is offering consumers the sweet treat to win a chance for a walk-on role in an upcoming Hallmark Channel original movie as part of its annual Halloween Swipestakes. The swipestakes supports the Hallmark Channel’s World Premiere …
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Acquisition
American Express, JetBlue Boost Co-Branded Card Via Rewards Competition
American Express and JetBlue are giving new meaning to the task of earning rewards, launching a rewards competition in which two families will compete to earn points for a return flight home. American Express and JetBlue are searching for two families …
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Acquisition
MTV Pimps Out Sweeps With Midway’s L.A. Rush
To boost the launch of Midway’s new arcade-style racing game L.A. Rush, MTV and MTV2 are rolling out two separate sweepstakes in which three consumers can win a pimped out 2006 Subaru Impreza WRX STI. The promotion coincides with yesterday’s launch of …
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Acquisition
FUJIFILM EVENTS TIE TO HALLOWEEN, ZOOS AND PANDAS
Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …
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Acquisition
DOMINO’S BOOSTS MEATY PIZZA VIA MASTERCARD, COUCH PROMO
Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …
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Acquisition
INTEL GIVES INDY FILMMAKERS A MAGIC WAND
Intel Corp. is sponsoring an online film contest to support its home-entertainment technology. The Intel Indies Film Contest asks entrants to submit a short film that shows what they’d do with a magic wand. Grand prize is $25,000, as well as $20,000 …
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Acquisition
McDonald’s Rolls Out New Monopoly Sweeps With $200 Million In Prizes
Mcdonald’s Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest …
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Acquisition
Court TV Makes Psychic Connection with Viewers Via Stunt, Sweeps
Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …