Acquisition
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Acquisition
Starz Launches Trio of Treasures Sweeps
Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure. Starz has teamed up with Michael Stadther, author of the classic fairy tale “A Treasure’s Trove,” …
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Acquisition
MasterCard Holiday Sweeps Hits Home
MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co. The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard— a bonus sweeps entry …
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Acquisition
Tide To Go Sweeps Dangles Apprentice Finale
Procter & Gamble’s Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra). The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand …
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Acquisition
Swiss Instant-Win Delivers Prizes by Cell Phone
Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed “SMS & Win Miles,” put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. …
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Acquisition
History Channel Launches Invention Challenge
Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge.
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Acquisition
Samsung Plays NFL Sponsorship in Ads, Sweepstakes
Samsung Electronics America is breaking an ad campaign and Super Bowl promotion to kick off its multimillion-dollar deal as the Official HDTV of the NFL for the 2005 and 2006 seasons.
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Acquisition
Cottonelle Crooners Boost Sales
Kimberly-Clark boosted Cottonelle toilet tissue’s market share 1.6 percentage points with a family-friendly song contest.
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Acquisition
eHealthInsurance Gets Animated Over New Marketing Blitz, Contest
Insurance is a serious matter, but eHealthInsurance is putting a new spin on the subject using humor, an animated series and an online promotion to drive consumer awareness. In it’s newest campaign, Am I Covered?, eHealthInsurance showcases a series of …
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Acquisition
Thrifty Awards SkyMiles With Sweeps
The sky’s the limit with Thrifty Car Rental’s latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will …
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Acquisition
I Want to Direct
Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the