Acquisition
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Acquisition
Crown Royal to Add Contestant’s Name to NASCAR Sponsorship
Crown Royal will put a consumer’s name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said.
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Acquisition
Mazda Pairs with Google Earth for Sweeps
Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle.
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Acquisition
VH1 Rocks With Metal Music Promos
VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre.
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Acquisition
Land O’Frost Plots Summer Tie-ins
Lunchmeat marketer Land O’Frost heats up its summer promotion calendar with a slate of tie-ins.
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Acquisition
AT&T to Dump Cingular Name
AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.
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Acquisition
Old Navy Scouts for New Spokesdog
Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.
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Acquisition
L.A. Cops Mistake M:I:III News Rack Promo for Bomb
A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.
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Acquisition
PayPal’s First Promotion Dangles Instant Cash Prices
PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.
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Acquisition
Newcastle Brown Ale Bows Music Blogger Contest
Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.
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Acquisition
Nestlé to Name a New Wonka
Nestlé USA’s latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.