Acquisition
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Acquisition
Baskin-Robbins Launches Pink Spoon Tour, Game
Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.
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Acquisition
KFC Gives Kids TV Feature, Prizes in Baseball Promo
Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.
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Acquisition
Sprint Nextel Bows Sweeps for NASCAR Race
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.
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Acquisition
Pontiac Renews Apprentice Sponsorship Via $500,000 Charity Promo
Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company’s money.
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Acquisition
GM Goodwrench Dangles Trucks in Sweeps
GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments.
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Acquisition
Kodak Launches Pirates Promo, Sweeps
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.
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Acquisition
Pepsi Soars with Superman Returns Sweeps
PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures’ Superman Returns, dangling a cash prize of $1 million.
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Acquisition
Ben & Jerry’s Serves up Cone Contest, Sampling
Ben & Jerry’s is launching its newest ice cream novelty, The Cone, with a contest that rewards consumers for their good deeds.
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Acquisition
Unilever Airs Laundry in NYC
Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.
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Acquisition
Toyota, Lexus Team Up for Monday Night Football Promos
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include