Acquisition

• Acquisition

  Weird But True

  Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall

• Acquisition

  Subway Freshens Kids Marketing

  Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took

• Acquisition

  The N Takes Murder Mystery Whistler To The Streets

  TV network The N is hitting the streets of New York City next week with a mobile marketing campaign under the guise of a medical examiner’s truck to generate excitement over the network’s new series Whistler.

• Acquisition

  Sutter Home and HarperCollins Pair Wine with Books

  HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay.

• Acquisition

  In Last Hurrah, McDonald’s Anchors Pirates Promo

  McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

• Acquisition

  ESA Sues Over Oklahoma Gaming Law

  The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.

• Acquisition

  Ocean Spray Takes Craisins Courtside

  Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

• Acquisition

  NBA Star Plays in Powerade Loyalty Program

  National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

• Acquisition

  Jeep Sends Consumers Digging for Keys

  One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

• Acquisition

  Shell Pumps $30 Million into Summer Marketing Campaign

  Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.