Acquisition
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Acquisition
Gift Cards Take on New Appeal—Celebrities
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.
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Acquisition
Hilton, Discovery Team For Kids’ Summer Premiums
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.
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Acquisition
Hotels.com Dangles Incentives to Drive Business
Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.
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Acquisition
Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.
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Acquisition
My Coke Rewards Tackles Complaints
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.
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Acquisition
Nicktoons Networks Rolls With Mobile Tour
Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.
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Acquisition
OLN Races to Tour de France with Sweeps
To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.
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Acquisition
State Farm Backs Idol Tour With Texting Sweeps
State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.
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Acquisition
Volvo Drives Pirates Promo to Dealerships
Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney’s summer blockbuster Pirates of the Caribbean: Dead Man’s Chest.
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Acquisition
Bartenders Mix Seagram’s New Cooler to Win a Trip to Tahiti
Seagram’s is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram’s Coolers Escapes line, Tahitian Sunset.