Acquisition
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Acquisition
Cingular Races to NASCAR with Sweeps
Cingular Wireless has dialed up a sweepstakes to support its sponsorship of NASCAR car No. 31, driven by Jeff Burton of Richard Childress Racing. Cingular’s Race Talk sweeps is part of the wireless company’s on-air polling program that airs through …
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Acquisition
Sara Lee Plates Sandwich Contest
Sara Lee Food & Beverage is reprising its Sensational Sandwich Search contest dangling a grand-prize trip to “The Sandwich Islands”: Hawaii. The August-September contest is timed to make the most out of back-to-school season and National Sandwich Month, …
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Acquisition
Ford Taps Music Artists for Promos
Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …
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Acquisition
Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.
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Acquisition
Newcastle Brown Ale Sweeps Offers Prizes for Him and Her
It’s like the devil on one shoulder and the angel on the other. Newcastle Brown Ale’s latest sweepstakes feature one prize “that gets you into trouble and one prize that gets you out of trouble”.
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Acquisition
Kissables Looks for On-Air Jinglers
Hershey’s Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.
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Acquisition
Time Warner Touts Speed Via TNT Racing Series
Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.
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Acquisition
Old Navy Names New Canine Mascot
Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.
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Acquisition
Lassie Pet Contest Goes to the Dogs
Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.
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Acquisition
Lap Top Design Contest Draws Hundreds of Contestants
Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.