Acquisition
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Acquisition
Johnny Rockets Expands Music Campaign
Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans’ love of rock n’ roll classics via online playlists, giveaway and contests.
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Acquisition
Coke, Adidas, KFC and Others Pair with NBA Europe Live
The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.
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Acquisition
I’M Wines Builds Sales with Search for Diamonds
I’M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure.
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Acquisition
Hannity, GM Sweeps Draws Fire
A GM sweepstakes that has garnered 45,000 entries so far has come under fire for its ties to syndicated radio talk show host Sean Hannity.
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Acquisition
Coors Signs Sponsorship Deal with New Orleans Saints
Coors Brewing Co. has once again expanded its involvement with the National Football League by signing a two-year sponsorship deal with The New Orleans Saints as the team returns to the The Big Easy for its first football season since Hurricane Katrina.
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Acquisition
Cotton Inc. Launches Dirty Laundry Tour
Cotton Inc. is giving college students a chance to turn in their denim for a good cause.
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Acquisition
McDonald’s Dangles $5 Million in Latest Monopoly Promotion
McDonald’s Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.
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Acquisition
Shell Fills Up on Promos to Rebrand Stations
There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.
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Acquisition
Babies “R” Us Readies New Year’s Sweeps
Toys “R” Us’ baby banner is signing up expectant moms for a New Year’s sweepstakes dangling a $25,000 grand prize.
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Acquisition
Kohl’s, Sara Lee Team Up for Flushed Away AOL Game
Kohl’s and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL.