Acquisition
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Acquisition
HarperCollins, FanLib Launch Online Writing Contest
HarperCollins and social media company FanLib have teamed up to launch an online writing contest that dangles a chance to publish one’s work as an e-book.
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Acquisition
Polaris Chief Challenges Competitor CEOs to ATV Race
Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris’ all-terrain vehicles as the toughest ATVs on the market.
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Acquisition
Pepsi and DUB Magazine Throw Online Auto Show
Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.
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Acquisition
Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps
Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.
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Acquisition
Students Keep Chevys at Hand in Contest
To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.
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Acquisition
Benz Puts its Sedans in Saks for Breast Cancer Awareness
Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.
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Acquisition
GSN Kicks off Cause-Marketing Vocab Championship
GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.
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Acquisition
Cartoon Network Salutes Hispanic Heritage Month Via Cartoon Contest
Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization’s Latino outreach initiative via a contest that lets kids make their own animated cartoons.
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Acquisition
Little Debbie Offers Prizes in Exchange for Ad Viewing
Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.
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Acquisition
Ice Cream and Flower Brands Pair for Ultimate Birthday Party
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.