Acquisition
-
Acquisition
Soft Scrub Launches Webisode from Apprentice Tie-In
The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.
-
Acquisition
Care Bears Celebrates 25 Years with Dodge Giveaway
American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car.
-
Acquisition
Wish-Bone Serves Up Fashion Show Again
Wish-Bone brings new meaning to salad “dressing.”
-
Acquisition
Volvo Hypes 2007 Pirates Treasure Hunt
Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World’s End.
-
Acquisition
Southwest Names Winner in Consumer-Generated Ad Contest
After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest.
-
Acquisition
Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.
-
Acquisition
Ace Hardware Names Winner of Win-A-Store Contest
Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million.
-
Acquisition
No Matter What You Do, Only Real Prospects Will Buy
Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.
-
Acquisition
Edy’s Promotes American Idol-Themed Ice Cream with Trip to Finale
Edy’s is out with a sweepstakes tied to its new American Idol flavors.
-
Acquisition
Hyundai Puts Teams on Hunt to Locate Teammates
Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features.