Acquisition
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Acquisition
Starburst to Sponsor Six Flags Concerts
Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer.
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Acquisition
Cubs Field Samples, Honor Vets
Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.
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Acquisition
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year.
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Acquisition
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”
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Acquisition
Wendy’s Promotes New Frosty with Instant-Win Game
Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float.
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Acquisition
Circuit City Pulls 100,000 Votes in Firefighter Contest
Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402.
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Acquisition
Unilever Brands Get Hispanic Push
Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.
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Acquisition
Coldwell Banker and Drexel Partner to Sell Homes and Furniture
Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month.
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Acquisition
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians.
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Acquisition
Wyndham Hotel Launches Wing Eating Contest
Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program.