Acquisition
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Acquisition
Lowe’s Rolls Out Photo Contest
Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover
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Acquisition
Cheerios Expands “Spoonfuls” Program with Book Contest
General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.
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Acquisition
Doritos, Xbox Stage Video Game Design Contest
Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.
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Acquisition
California Man Wins Vegas.com Ad Contest
Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.
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Acquisition
Doritos Experiments with Sampling and Sweeps
Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level.
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Acquisition
XM Kicks Off Ad Campaign Contest
XM is tapping into the user-generated craze with a new contest that lets viewers create their own ad for a chance to have it air on Current TV.
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Acquisition
Sephora and the Balm Run Package Design Contest
Beauty retailer Sephora and beauty brand theBalm are running a contest that lets consumers design packaging.
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Acquisition
Wal-Mart Preps for Winners’ Weddings
Wal-Mart will host seven weddings in its Supercenter stores next month, on 07/07/07, to wrap up its Lucky in Love Wedding Search.
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Acquisition
Mickey’s Brew Adds Summer Promo to UFC Sponsorship
Under its sponsorship of the Ultimate Fighting Championships, Mickey’s Brewing is running a sweepstakes to generate interest in its beer and the sport of mixed martial arts.
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Acquisition
MasterCard Rewards Debit Users with Sweepstakes
MasterCard is giving women 1,000 reasons to treat themselves with a new sweepstakes that encourages cardholders to use their debit cards.