Acquisition
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Acquisition
Doritos Seeks Songs for Super Bowl
Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl.
Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans to show a 60-second commercial in the form of a video using the winning song as its Big Game ad buy.
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Acquisition
MSNBC.com, Nissan Collaborate on Trivia Game
MSNBC.om and Nissan have created an interactive news quiz with a companion sweepstakes contest.
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Acquisition
NBA Partners Push China Games Exhibitions
The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.
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Acquisition
Unilever Searches for ‘Green’ Kids in Contest
Unilever’s is out with a national contest tied to its All Small & Mighty concentrated laundry detergent that gets kids thinking green while getting a chance to win $50,000 for their school and other prizes.
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Acquisition
Dippin’ Dots Names User-Generated Winner
An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest.
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Acquisition
YouTube, HP Ask What Video Makers Want to Say
HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.
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Acquisition
Hostess Instant Win Game Ties to ‘Transformers’ DVD
Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.
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Acquisition
Kraft Names Winners in Oreo Jingle Contest
Kraft Foods has named a father-daughter duo as the winners of its latest Oreo cookie jingle contest
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Acquisition
Delta Brings Experiential Lounge to New York City
Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.
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Acquisition
Chandon Is Looking for a Few Good Hosts
Domaine Chandon is partnering with cable’s Fine Living Network in a video search for the best party-givers in America, and offering as part of the grand prize the chance to throw next year’s holiday entertainment soiree at Chandon’s Napa Valley winery.