Acquisition
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Acquisition
McDonald’s Awards More Than $30 Million in Monopoly Prizes
McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million.
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Acquisition
Casio Contest Asks: What’s Your Dream Room?
To encourage holiday sales of its EXILIM line of digital cameras, Casio America is running a contest to find the best and most creative YouTube depictions of users’ dream sanctuaries for sports, video gaming, film appreciation, or just living the connected life.
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Acquisition
Visa Runs Super Bowl Sweep with Jerome Bettis
Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl.
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Acquisition
Army Scored Dave Matthews Concert in AT&T Contest
The U.S. Military Academy at West Point, NY, has won the six-week AT&T “World’s Loudest Pep Rally” contest by sending in the most video, audio and e-mail invitations to bring the Dave Matthews Band to their campus for a two-night concert gig.
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Acquisition
Ocean Spray Explores the Bog-osphere
Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.
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Acquisition
Stolen Base Triggers Taco Bell Giveaway
Strategically shifting its World Series promotional play from home run targets to stolen bases, Taco Bell hit the mark for a crunchy beef taco bonanza tomorrow.
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Acquisition
Shell Pushes NASCAR Role with Retail Contests
Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.
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Acquisition
Valpak Promotes “Ellen” Birthday Sweeps on 44 Million Mailers
Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes.
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Acquisition
Whoopi and Scholastic Launch Book Charity Sweeps
Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program.
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Acquisition
McDonald’s, Brach’s Buzz Over ‘Bee Movie’
McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”