Acquisition
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Acquisition
Wise Rolls Out Design-a-Doodle Contest
Wise Foods is out with an interactive contest and sweepstakes that lets snack lovers design a Cheez Doodle character for a chance to win a trip to Florida, among other prizes.
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Acquisition
Wyndham Boosts Rewards Program with New Name, Sweeps
Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings.
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Acquisition
Hilton Auctions A Trip to the Tony Awards
Members of Hilton’s HHonors loyalty program had an opportunity to spend their points in an auction to win a trip to the Tony Awards in New York City and designate a charity to receive the money from the winning bid
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Acquisition
Meijer Stores to Boost Licensed Jeep Products via Sweepstakes
Jeep Consumer Products is teaming up with Meijer to run an in-store promotion and sweepstakes to promote its new licensed camping equipment
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Acquisition
Vlasic Searches for Stork Baby
Vlasic Pickles is on the hunt for newly born May babies to crown one infant as the official Vlasic Stork Baby of 2008
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Acquisition
Kraft, Kennedy Space Center Sweeps Garners 256,000 Entries So Far
Kraft Foods is concluding a two-month-long on-pack promotion with the Kennedy Space Center Visitor Complex and its Macaroni & Cheese brand offering the chance to win a space adventure.
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Acquisition
Hyatt Resorts Pushes Online Planning Tool Via Sweeps
Hyatt Resorts is promoting its new online planning tool and Web site with a sweepstakes offering the chance to win Hyatt gift cards
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Acquisition
Amstel Light’s Freewheeling Campaign Takes Manhattan
Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.
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Acquisition
Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps
Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.
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Acquisition
Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger
Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.