Acquisition
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Acquisition
7-Eleven, Kmart, Burger King, Push ‘Hulk’
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.
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Acquisition
Klondike Renews Ad Campaign with $100,000 Video Contest
Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat
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Acquisition
IHOP Celebrates 50 Years with Road Trip
International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.
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Acquisition
TouchTunes Plugs Into Annual Air Guitar Contest
TouchTunes is partnering with US Air Guitar as the official jukebox sponsor of the US Air Guitar Championship for the second consecutive year.
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Acquisition
McMahon Makes Million Dollar Pitch for WWE Viewers
World Wrestling Entertainment, Inc. honcho Vince McMahon is looking to draw a few more viewers to “WWE Raw” with a weekly $1 million giveaway during the USA Network show.
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Acquisition
New York State Pushes Tourism with Film Competition
New York officials are searching for filmmakers of all backgrounds to create videos explaining why they love the state in a short film competition.
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Acquisition
Vespa Drives “Get Smart” Sweeps with Subway
When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves
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Acquisition
A Pose Like Captain Morgan Could Win a Party with Hugh Hefner
Diageo’s Captain Morgan rum brand has launched a second version of its “Ultimate Pose Off” competition
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Acquisition
Hillary Fans Design Thousands of T-Shirts
Hillary fans have proven time and again their unwavering support for the first female contender for president.
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Acquisition
Listerine Teams with Denise Austin for Online Sweeps
Johnson & Johnson Healthcare Products Division has teamed up with fitness guru Denise Austin to launch a sweepstakes for Listerine, offering the chance to win a posh trip to the Canyon Ranch Health Resort.