Acquisition
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Acquisition
Consumer Driven
By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More
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Acquisition
Free Flight
TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased
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Acquisition
Gillette, Comcast Roll Out National Promo with Regional Touch
An integrated promotion designed and launched by Comcast Spotlight is linking Gillette men’s products to a search for a “regular person” reporter for Major League Baseball’s Web site, www.MLB.com
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Acquisition
Best Western Targets Business Travelers with Sweeps
Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room
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Acquisition
PCH Warns Consumers of Bogus ‘Oprah’ Mailings
Publishers Clearing House alerted consumers last week about fraudulent sweepstakes mailings that claim to be from PCH, Oprah Winfrey and O Magazine
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Acquisition
T.G.I Friday’s Launches ‘BBQ Sweeps’
T.G.I Friday’s is out with a sweepstakes that offers people a chance to attend an upcoming Jack Daniels barbecue competition in Tennessee
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Acquisition
Dell Facebook Music Promo Heads for Big Finish
Dell and Microsoft have teamed up on a Facebook-centric viral game that will offer to bring the band One Republic to play a free concert at the college that racks up the most game points
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Acquisition
General Growth Property Hosts ‘Votes Count’ Program
General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer
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Acquisition
Food Network Star Promotes Sweeps on ValPak
The Food Network is promoting its newest show, “Grill It With Bobby Flay,” on the widely recognized blue Valpak envelopes.
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Acquisition
Mars Snackfood Kicks off $1 Million Halloween Sweepstakes
Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million.