Acquisition
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Acquisition
KFC Runs “Hail Mary” Scholarship Pass Play
If any National Football League team completes a “Hail Mary” pass on the final play of a divisional or conference championship game, KFC will make a six-figure donation to its Colonel’s Scholar’s Program.
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Acquisition
Music Fans Get A Chance at Glory with “My Grammy Moment”
Singer Katy Perry has garnered lots of attention for her 2008 single “I Kissed a Girl,” from nominations as the favorite MySpace performer in the Teen Choice competition to winning the 2008 MTV Europe Music Award as the best new act.
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Acquisition
Essay Promotion Will Reward Obama Fans with Inaugural Tickets
They don’t have to summon up the “Audacity of Hope” in 25 words or less, but Americans are being given the chance to win an essay contest and score one of 10 pairs of tickets to the hottest show in Washington D.C. this month
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Acquisition
Tostitos Runs Bowl Race for Longhorn, Buckeye Fans
Tostitos upped the ante on the rivalry between the University of Texas and Ohio State in the run-up to Monday night’s Tostitos Fiesta Bowl
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Acquisition
Weekly Game Show Picks Contestants from the E-Audience
The tech’s new, but the idea is as old as You Bet Your Life or Let’s Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the
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Acquisition
Kleenex Seeks Artists to Design Hispanic-themed Packaging
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest
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Acquisition
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you
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Acquisition
Dole Uses Blogs and Parties to Promote Fruit Parfaits
For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But
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Acquisition
Nicole Miller Designs Dresses for Campbell Soup Promo
The Campbell Soup Co. has joined the fight against heart disease through a promotional partnership with television, film and Broadway star Jane Krakowski of NBC’s “30 Rock” and runway designer Nicole Miller
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Acquisition
Samsung Winning Video to Appear in Super Bowl Spot
Samsung and the National Football League have named nine finalists in a video contest that will turn the winning story into a TV spot that will air during the Super Bowl pre-game show in February.