Acquisition
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Acquisition
Mars Snackfood Boost Sales with Instant-Win Game, Sweeps
Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.
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Acquisition
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.
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Acquisition
Herbal Essences Launches ‘Hydralicious’ Promo
Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards.
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Acquisition
Mars Offers Paris Trip in Valentine’s Day Contest
Mars Snackfood wants people to think green for Valentine’s Day this year, as part of an online contest featuring its iconic spokescandy Ms. Green.
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Acquisition
Manning, Williams Siblings Set for Oreo II
Those quarterback Manning brothers and tennis star Williams sisters are set for round two of the Oreo Double Stuf Racing League.
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Acquisition
Burger King Incentive Offers $1,000 Amazon Gift Cards
Burger King Corp. is offering an incentive to customers who use their Visa cards at its restaurants.
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Acquisition
Pink Panther Breast Cancer Campaign Gets More than 1,000 Entries
DeviantArt, Inc. recently concluded an online art contest in collaboration with MGM Consumer Products in a campaign to fight breast cancer by raising money for the Susan G. Komen
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Acquisition
Final Round of $1 Million Doritos Super Bowl Ad Contest Starts
Doritos is staging the final phase of its $1 million Super Bowl ad challenge, with consumers voting for one of five finalists eligible to win tickets to the Big Game.
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Acquisition
Heinz Reprises its Ketchup Packet Design Contest
The H. J. Heinz Co. is at it again, calling on grade-school students to create designs for its Heinz Ketchup packets.
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Acquisition
Alltel Wireless Runs “Hoops Getaway” Sweeps
Alltel Wireless is offering its customers a chance at a free trip to a college or pro basketball game with members of their calling circle.