Acquisition
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Acquisition
Spread the Wealth With More, Smaller Prizes
With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games
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Acquisition
Let’s Make a Deal: Consumers Want to Play Online
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
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Acquisition
Contests: Did You Know…Games Spending is Up?
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
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Acquisition
Align Your Prize With Your Audience
The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand
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Acquisition
Upromise Offers $10,000 for College Tuition in Video Contest
Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students
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Acquisition
GameStop Promo Says It’s Good to be the Chinatown Boss
Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story
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Acquisition
Best Western and NASCAR Star to Play April Fool’s Joke
Best Western International is stirring up some tomfoolery for April Fool’s Day.
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Acquisition
Timberland To Press the Flesh at Earth Day Events
Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events.
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Acquisition
Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign
Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker.
The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June.
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Acquisition
Brands Embrace the (March) Madness
This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.