Acquisition
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Acquisition
McDonald’s Is Latest Augmented Reality Convert with “Avatar” Campaign
McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora
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Acquisition
Yellow Tail Goes Fishing for a Name
Yellow Tail, the Australian-based wine brand owned by Cassella Wines, says they’ve got a new Chardonnay ready to roll in early 2010
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Acquisition
New Innovations in Games and Sweeps
2010 will be a big year in innovation in games and sweepstakes
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Acquisition
Spending up by a Nose
Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry
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Acquisition
The Road Ahead
More ways for players to participate such as designing a character or syncing up a player’s voice to a character are being built into games. The goal
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Acquisition
New Sweeps Rules in Puerto Rico
Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents
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Acquisition
Jones Pairs with Konami for Karaoke Sweepstakes
Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame
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Acquisition
Zappos.com and Steve Madden Launch Shoe Design Contest
Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family
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Acquisition
Wyndham Gives 200,000 Points for Travel in Exchange for Advice
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use
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Acquisition
Office Depot Instant-Win Game Promotes Smart Gifts Campaign
Office Depot is hoping to boost sales with its “Top 30 Smart Gifts” campaign