Acquisition
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Acquisition
Women Game but Won’t Pay: Survey
Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.
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Acquisition
New Approach Expands Burger King’s Reach to Urban Basketball Players
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble
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Acquisition
Office Depot Debuts NASCAR Instant-Win Game
Office Depot is letting customers know that it is the official office products partner of NASCAR
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Acquisition
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
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Acquisition
7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
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Acquisition
Amex Pitches Card Use During NYC Restaurant Week
American Express cardholders have been given another reason to use their cards when dinning out in New York City this week
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Acquisition
P&G Adds Sweeps to Cheer Online Soap Opera
Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent
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Acquisition
McDonald’s Sports Marketer Speaks on Essay Contests
As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events
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Acquisition
Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”
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Acquisition
Heinz Updates Annual Label Design Contest
Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner