Acquisition
-
Acquisition
Papa John’s Contest Pulls 12,000 and New Marketing Ideas…Maybe
Papa John’s pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John’s menu yesterday
-
Acquisition
Papa Gino’s Sweeps Boosts Data Collection
A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic.
-
Acquisition
News Brief: Scottrade begins “The Joke’s On You” contest
Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest
-
Acquisition
Broker Roundtable: How are brokers coping with fewer new lists on the market?
This week’s question: How are brokers coping with fewer new lists regularly coming into the market?
-
Acquisition
Billboard and Starburst Get Together at Six Flags
Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes
-
Acquisition
Canadian Club Starts the Hunt for Missing Hidden Cases
The Canadian Club Whiskey brand is sending people off once again on a search around the planet for hidden cases of the liquor
-
Acquisition
Ford Gives Away Super Duty Truck as Part of In-Theater Show
More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions
-
Acquisition
NatureSweet Tempts Kids to Eat Tomatoes with Video Contest
So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music
-
Acquisition
When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
-
Acquisition
Crate and Barrel Builds Registry Business with Wedding Contest
Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding