Acquisition Archives - Page 175 of 351

Philly’s Viral Spread

Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

Acquisition

Ways to Improve Your Mailing List Performance

Thanks to reduced prospecting and catalog circulation, many mailers are finding they have fewer housefile names to leverage, and less new names on the rental market. How can you improve your list’s performance, and get profitably back in the mail? Here’s a few tips.

Acquisition

The Seven Basics for Success Using B-to-B Lists

Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.

Acquisition

Sara Lee Deli Makes Lunchtime Woes a Social Contest

In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters

Acquisition

Do Talk to Strangers: Basics of Statistical Prospecting Models

Statistical prospecting models don’t have to be confusing to direct mailers. If you know about two main types of acquisition models, you can boost your business far beyond the “mail-to-everyone-all-the-time” approach to finding new customers. You don’t even have to know how to create models. Just know what to ask for when you want them.

Acquisition

Broker Roundtable: In a Social World, What’s the Long-Term Viability of Direct Mail Lists?

This week’s question: With today’s younger generation more accustomed to e-mail, mobile, etc. what do you think about the viability of direct mail lists long-term?

Our current panel features Erik Formica of FMI Inc., Jackie Kern of Main Street Direct, Jeff Kobil of LDS Group Inc., Lee Kroll of Kroll Direct Marketing Inc., Chaim Lazar of Net60 Llc, Kraig Prange of Acton International Ltd. and Adrea Rubin of Adrea Rubin Marketing Inc (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)

Acquisition

Second Chances: A Guide to Retesting Files

Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn’t there the first time out. So why wouldn’t you retest a file and give it a second chance?

Acquisition