Acquisition
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Acquisition
Wise Builds Database With Annual Online Sweeps
Living up to its name, Wise Foods is following the wise old saying “If it ain’t broke, don’t fix it” when it comes to its sweepstakes strategy.
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Acquisition
New Credit Card Holder Lists Still a Good Bet
A few years ago, when there were 7 billion credit card solicitations being mailed, one of the core types of lists being used was recent credit card issues.
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Acquisition
Look, Up in the Sky
Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the “real” world.
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Acquisition
Sweeps Don’ts
DON’T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they’re not
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Acquisition
Broker Roundtable: What’s the Outlook for Cooperative Databases?
This week’s question: What’s the Outlook for Cooperative Databases?
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Acquisition
Tips for Finding the Best Catalog Prospects
Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.
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Acquisition
Dunkin’ Donuts Tweets a Contest, But Misses the Mark to Upsell
Dunkin’ Donuts tweeted recently about a contest: “A bathtub of DD coffee? Naming a pet Dunkin’? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?”
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Acquisition
List Firms Increasingly Stress Marketing Services
How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.
All of which gives rise to a question: What is the perceived value of list management operations within the information community?
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Acquisition
Aloft Hotels Uses Digital Tags as Sweeps Entries
Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for
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Acquisition
Broker Roundtable: How Reliable Are Income Selects?
This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)