Acquisition

• Acquisition

  Ocean Spray’s Summer Calendar

  Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

• Acquisition

  Hostess Runs Summer On-pack Promotion Around Baseball

  Hostess is using a sweepstakes and the game of baseball to draw attention to some of its bakery items.

• Acquisition

  Making the Most of Leads From Trade Shows

  In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.

• Acquisition

  18 Proven Ways to Reach B-to-B Customers with Email

  Business-to-business communications are fundamentally different from business-to-consumer. With B-to-B, there is usually a long sales cycle. Your goal is to engage, to establish your company as a valuable source of information. You want to get your messages opened and read often, making you the authority buyers turn to when they are deciding where to purchase. Here are 18 steps to consider when planning a B-to-B email marketing campaign:

• Acquisition

  Mountain Dew Loyalists Win Return of Favored Flavors

  This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.

• Acquisition

  Corona Talks Shop About Largest Retail Promo: Q&A

  Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country.

• Acquisition

  Corona Hides Codes in Pack to Run Up Summer Sales

  Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands.

• Acquisition

  Subway CMO on the Brand’s “Commit to Fit” Sweepstakes (Take Two): Q&A

  Tony Pace, the chief marketing officer at Subway, talks about Take Two of the “Commit to Fit” sweepstakes promotion and the health of sweepstakes in general.

• Acquisition

  Waking the Sleeping Beauty: Chivas

  Chivas Regal has begun an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood.

• Acquisition

  Offering 300,000 Prize Miles Tips Players to Other AA Services

  The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing.