Acquisition
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Acquisition
Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers
When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer
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Acquisition
With Monopoly Promotion, McDonald’s Again Rules a Boardwalk Empire
This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices
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Acquisition
A Trip to the Galapagos for Hilton Loyalists
Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.
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Acquisition
Trends, Stats, Best Practices You Need to Know About Mobile Marketing
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.
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Acquisition
Turning Chiliheads into Cheeseheads: Kraft
It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.
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Acquisition
Lead Flow Planning: How Many Leads Are Really Enough For Your Sales Team?
When it comes to leads, it’s tempting to think that more is better. But the truth is, enough is
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Acquisition
Two Picks to Win the NFL Loyalty Game
Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.
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Acquisition
Sweeps Trends to Watch
Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.
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Acquisition
Back in the Ring: WWE and 7-Eleven
When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.
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Acquisition
News Brief: NBA and Sprite
NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”