Acquisition
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Acquisition
A Chat with Wonder Bread’s Brand Manager about its 7Wonders Tour
Wonder Bread’s brand manager talks about its cause marketing promotion that, “7Wonders of the USA Teacher Tour” promotion, that drew more than 3,000 nominations.
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Acquisition
Naming Hostess Penguins for a $2,500 Gift Card
Hostess is using a gift card as a grand prize in a new contest that it says will “brighten the holiday season” for the winner.
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Acquisition
Clorox Community Has Fun with Toilet Training “Oops” Moments
Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments.
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Acquisition
Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit
Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
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Acquisition
Trimming 2.5 Million Game Plays into Quality Leads: Travelocity
Travelocity let its “Roaming Gnome” fade from view over the last year or so, but as it soon found out, its customers didn’t agree. That led to the brands largest promotion to date, the “Roaming Gnome?”
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Acquisition
Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion
Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.
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Acquisition
Chrysler Scavenger Hunt Drives 1 Million YouTube Views
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
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Acquisition
Go Forth And Tape!
The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff
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Acquisition
A Word From Borden
The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market
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Acquisition
Coke Gives Schools a Chance
Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school