Acquisition
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Acquisition
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own
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Acquisition
Eukanuba Facebook Fan Pets to Appear in 2013 Calendar
People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see.
Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food.
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Acquisition
IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?
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Acquisition
Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
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Acquisition
Data Mining Helps Oberweis Dairy Boost Retention
Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently
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Acquisition
Best Practices for B2B Marketers Using Facebook
Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.
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Acquisition
Tips for Creating a B2B Social Media Plan
Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.
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Acquisition
Marketing Automation Helps Nxtbook Identify Prospects
Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.
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Acquisition
Online Games Add to Chuck E. Cheese In-store Entertainment
Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets