Acquisition
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Acquisition
VW Gets Strong Click Rates from Location-Based Super Bowl Campaign
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.
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Acquisition
Wienerschnitzel Corn Dog Sticks Carry a Surprise for Customers
Wienerschnitzel, claiming to be the world
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Acquisition
Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey
Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.
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Acquisition
2012 Trends To Watch in Games and Sweeps
What to watch this year in games, contests, and sweepstakes.
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Acquisition
CM Listline: Tapping Masterfiles for Recency and Efficiency
Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes a lot of effort to net out an adequate prospect file from the merge-purge of multiple response list hotlines due to the costs and time required to get the job done right.
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Acquisition
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
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Acquisition
Using Data to Channel-Optimize Marketing
Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.
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Acquisition
Facebook IPO Will Draw Attention To Social Media Data Practices
Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.