Acquisition
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Acquisition
2012 March Madness Was Very Mobile: Study
Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.
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Acquisition
Pampers Facebook Community for Hispanic Moms Reaching 50,000 Likes
The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That
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Acquisition
FTC Calls For Legislative Oversight of Data Brokers
The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.
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Acquisition
New Express Loyalty Program Expands Beyond Credit Card Holders
Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don’t actually own that branded credit card.
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Acquisition
Scotts Puts Values on Facebook Tasks to Encourage Participation
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
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Acquisition
Lead Management (And Data) Practices Vary Among B2B Marketers
A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.
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Acquisition
Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing
Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”
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Acquisition
How and Why to Use Sweepstakes on Facebook
Does it make sense for your brand to run a sweepstakes on Facebook? Here’s some sound advice.
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Acquisition
MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes
To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.