Acquisition
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Acquisition
New Online Deal Site Targets Gay Male Market
DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.
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Acquisition
Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
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Acquisition
Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)
U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.
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Acquisition
Q&A: Creating a Winning B2B Landing Page
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.
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Acquisition
Cracker Barrel Builds Database with Sweepstakes
Cracker Barrel Old Country Stores is runnings the
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Acquisition
Tailored Content Boosts Conversion in Lead-Generation Cycles
Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.
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Acquisition
Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers
There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.
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Acquisition
How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane
Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.
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Acquisition
Coupons at Center of $5 Million True Lemon Summer Campaign
True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.
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Acquisition
White Castle UGC Contest, Mobile App Call Out to “Craver Nation”
White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.