Acquisition
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Acquisition
2012 PRO Award Finalist: Alcone for LG MobileComm USA
Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.
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Acquisition
2012 PRO Award Finalist: MSL New York for Procter & Gamble
P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.
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Acquisition
2012 PRO Award Finalist: Tenthwave for eBay
2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.
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Acquisition
2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.
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Acquisition
How to Avoid Big Data Analysis Paralysis
The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo’s Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.
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Acquisition
Marden-Kane: Sweeps Today All about the Data Security
Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.
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Acquisition
Mobile Looms Large as Facebook Fights Branding Medium Label
There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.
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Acquisition
How a Small Cheese Maker Uses Rolling Contests to Earn Customers
DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.
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Acquisition
Marketing Data on IT Prospects Varies: Study
Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them.
“An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and multiples of the same. And those are becoming such important titles as we move into a digital world that those titles are becoming databases in and of themselves.”