Acquisition
-
Acquisition
Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email
Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!
-
Acquisition
Marketers Say Poorly Focused Content Impedes Lead Generation
That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.
-
Acquisition
2012 PRO Award Finalist: The Marketing Arm for GameStop
2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.
-
Acquisition
2012 PRO Award Finalist: Wunderman3 for Hostess Brands
2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.
-
Acquisition
2012 PRO Award Finalist: Noise Digital for Tic Tac Canada
A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.
-
Acquisition
2012 PRO Award Finalist: Prizelogic for Disney Cruise Line
To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.
-
Acquisition
2012 PRO Award Finalist: Alcone for LG MobileComm USA
Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.
-
Acquisition
2012 PRO Award Finalist: MSL New York for Procter & Gamble
P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.
-
Acquisition
2012 PRO Award Finalist: Tenthwave for eBay
2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.
-
Acquisition
2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.